According to their website: "Our programme is extremely diverse; although in the main it is focused on the under fives. We publish a large number of board books for babies and toddlers. Board books are generally 12 pages and reflect experiences relevant to the age group. They have very few words. Many of our books contain an element of interaction, lift-up flaps, pop-ups, dials etc. When this interaction is tactile it is always an integral part of the story. Picture books are highly illustrated; generally they are 32 pages with a maximum of 1,500 words of text."